Facilitated by one of the worlds leading higher education marketing expert, this highly-interactive workshop will provide attendees with practical strategies and tips for increasing international student enrollments and positioning your brand in the international education market.
This TWO-DAY MASTERCLASS will provide an in-depth and interactive learning experience to enable you to: – What you will gain : –
-Discover best practices for international student recruitment and University marketing -Gain insights into key strategies utilised by worldclass Universities across the Asia-Pacific -Effectively position your institution in a competitive global education market -Create synergy between the International Office and Admissions Office -Build strong international partnerships and collaboration to expand your University’s market reach -Engage students and alumni as effective ambassadors of your University’s brand -Take away tools for building and sustaining your reputation in the international marketplace -Utilise both traditional and social media marketing for greater student outreach -Accurately access the effectiveness and impact of your international student recruitment and marketing activities
With the internationalisation of higher education, greater student mobility and the backdrop of funding reform resulting in less certainty over revenue for many institutions, the global higher education sector is evolving rapidly and has become an increasingly competitive and dynamic landscape. Prospective students have an ever-expanding suite of options at their disposal and it is increasingly important for Universities to distinguish themselves from their competitors both locally and overseas. In the international market in which academic institutions now operate, it is essential to possess highly-developed student outreach and marketing skills to ensure on-going growth and success can be achieved.
This highly interactive workshop will provide attendees with practical tools for building strong international student recruitment and marketing strategies for your institution. Attendees will benefit from case study examples highlighting strategies utilised by highly successful Universities around the world. The event format will enable a combination of structured learning and interactive peer-to-peer experience sharing. Be part of this exciting program and take away the tools and knowledge required to effectively reach your global audience and increase international student numbers for your institution.